Your partner for powering progress in Quebec and Atlantic Canada.

ElectraSpec is a family-owned, bilingual (French and English) manufacturer’s agency located just north of Montreal, Quebec. Our territory of representation includes the province of Quebec, Eastern Ontario, and occasionally the Maritime provinces.

Founded by the late Kenneth Russell-Murray in 1995 and incorporated in 2000, ElectraSpec has built a reputation for representing high-quality manufacturers within the electrical industry. Our partners provide innovative tools for electricians, solutions for power distribution, equipment control and manipulation, custom transformer designs, conduit protection for wires and cables, and surge protection solutions.

Our role extends beyond representing our manufacturers to distributors. We also work directly with end users, consultants, and engineers, ensuring seamless communication and technical support. By participating in manufacturer trainings, regional, national, and U.S. trade shows, we ensure our partners' visibility and stay informed about industry trends and competition. As a manufacturer’s representative, our goal is to increase sales, develop markets, and adapt creatively and professionally to the ever-evolving marketplace.

In 2022, Kristopher and Katelyn Russell-Murray officially took over the agency. As they became familiar with their territory, it became evident how deeply respected their father was within the electrical industry at every level. His legacy was more than just impressive sales—it was about the meaningful relationships he built along the way.

At ElectraSpec, we believe a true legacy transcends material assets or financial success; it lies in the impact we have on the people we connect with. Our mission is to honor Kenneth Russell-Murray’s legacy by continuing to nurture the relationships he worked so hard to establish while cultivating new ones. Through these connections, we aim to grow our agency and drive success for the manufacturers we represent.

Our values—integrity, hard work, professionalism, communication, and exceptional customer service—guide everything we do. It is with these principles in mind that we proudly carry forward our father’s legacy.

“The professional has learned that success, like happiness, comes as a by-product of work. The professional concentrates on the work and allows rewards to come or not come, whatever they like.”

Steven Pressfield, The War of Art: Break Through the Blocks & Win Your Inner Creative Battles

The Team